SanrioTown Europe was officially launched August 22, 2007, at the Games Convention in Leipzig, Germany.
Of course, Hello Kitty was right in on the action, greeting and welcoming the guests who arrived. Being the popular star that she is, representatives of two German TV stations came running to take pictures of her as soon as she appeared, as well as the SanrioTown booth.
The SanrioTown booth, which was designed to look like a beach tower, also had a computer where people can register at SanrioTown on the spot for free. There was also a screen that played the trailer of the upcoming Hello Kitty MMOG. A team of friendly SanrioTown personnel assisted the visitors of the booth, helping them out in exploring SanrioTown and handing out giveaways.
Of course, the launch wouldn’t be complete without the people. From hip girls to skater boys, from rockers to techies, from reporters to children, everyone was crazy for Hello Kitty! Fans, regardless of age or gender flocked to have a picture with Hello Kitty. Not only were the photos displayed on the big screen, but the ones who had the best shots with Kitty were given prizes, including a pink Ipod, shirts, handbags, and keychains.
All in all, it was a very fun and successful launch of SanrioTown Europe, introducing and bringing more people into the community.